People don’t think. They feel.

Design wins.

INDUSTRIAL DESIGN FOR TECHNICALLY DEMANDING PRODUCTS

Purchase decisions are made in seconds. Design shapes how products are perceived, understood and evaluated – often long before technical specifications come into play.

For more than 40 years, Target Design has been developing successful products and brands across a wide range of industries. We combine strategic industrial design with a strong understanding of technology, functionality, materials and manufacturing. Our design methodology brings together user research and human-centred design with functional design expertise and the specialist knowledge of our clients.

When products are technically demanding, good design cannot be developed independently of the technology behind it. It emerges from the interplay of function, engineering, manufacturing and design. By transferring proven solutions and insights between different industries, we open up new perspectives and create products that are technically convincing, economically viable and clearly positioned in the market.

The following projects show how complex requirements can be transformed into distinctive, successful products.

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CONTACT US!

We are happy to provide you with further information directly. In a non-binding consultation, we will explain our working methods, the possible scope of the project, and the specific added value for your company. On this basis, we will prepare a tailor-made offer if required. Our studio is located in the south of Munich. We also regularly attend relevant trade fairs and leading exhibitions. Personal meetings are possible, as are online meetings.