Description
STP – Competition Pistols
STP develops high-end competition pistols based on the proven 1911 platform. Our task was to create a modular product family comprising four model ranges—one that would communicate the manufacturer’s high standards of quality while enabling cost-efficient production through a high degree of component commonality.
Following market analysis, concept development and photorealistic visualization, we created a distinctive design language that significantly strengthened the STP brand identity.
We also developed the model names EL54, L154 and RO54, establishing a consistent naming system across the new product range.
The new generation has been successfully established on the market for more than five years and has played a key role in strengthening the brand’s international positioning.
