Marsblade

Client: Ponton Produktutveckling AB
Industry: Sporting Goods
Services: Design Development & 3D Data Modeling
Focus: Building Confidence in a New Technology

Description

Marsblade

Swedish engineer F. A. already knew our work from his successful time at Dynafit. After returning to Sweden, he faced a new challenge: turning an exciting patent into a compelling, market-ready product—an innovative suspension system for an ice skate blade.

For this demanding task, he turned to Target Design based on our successful collaboration at Dynafit. Our challenge was not simply to make the new technology visually appealing, but to communicate its functionality and technical sophistication in a way that was immediately understandable—and inspired confidence.

The result was a design that makes the innovation visible while conveying robustness, reliability and performance. A promising technical concept was transformed into a product people could trust—creating a strong foundation for a successful market launch.

Design responsible: Lucas Lorch