Description
Bosch Siemens Home Appliances
Fresh Ideas for a Mature Market
As one of the world’s leading home appliance manufacturers, BSH has its own highly capable in-house design team. Nevertheless, there are times when an outside perspective can make all the difference – helping to challenge established thinking and bring new creative impulses to the table.
Our task was to develop a new front design for a new generation of cookers. The goal was to create a distinctive design featuring striking three-dimensional elements that would clearly stand out from the competition in a highly competitive market and communicate the product’s premium quality at first glance.
Our initial 3D renderings immediately impressed BSH management. Although the original brief was limited to exploring ideas and design directions, the strength of the concepts led to an early decision to move forward with series production. Production subsequently started at BSH’s Spanish subsidiary, Balay.
